Thursday, 10 December 2009

Answers to questions Darren

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video shows convention of indie rock groups with the clothes and live band footage but also reflects the bands punk side with the smashing of a television at the end which is quite a punk thing to do. We also include plenty of close ups and shots of the lead singer as this fits convention also. We included some surreal elements to the video such as the screen within a screen technique which is quite a rare occurrence in most music videos so it is challenging the traditional form of the straight forward music video, we also used the dancing people to go into the TV set and end up in the same room as the band playing, which is quite strange. These surreal elements are a common convention to quite a lot of indie music videos.
We do challenge forms of convention with the way we marketed our product though, from the smashed TV advert which doesn’t feature any of the band members, and the digipack which is rare for bands to make. We did this to add a sense of mystery to the product and to offer something that not many other artists do, with extra features included for those really interested with the band.
How effective is the combination of your main product and ancillary texts?
The combination of my main product and ancillary texts is very effective in the way we have combined them to be simultaneous with the magazine advert reflecting the smashed TV from the music video and the digipack featuring shots from the music video as well as photographs of the band which aren’t lifted directly from the music video but do feature the same band members which is effectively coherent having the same people throughout.
What have you learnt from your audience feedback?
Our feedback was extremely helpful and we learned a lot from it because our peers were very clear in what they liked
-The lip syncing
-The way we made the screen within a screen technique to fit the message of the song
-Good variety of shots, including close ups
-Frequent notion of looking
The feedback also expressed what people didn’t like about the video such as
-No real relationship between music and visuals (which I disagree with to a point)
-More variety needed in settings


The audience feedback was helpful in backing up our own personal thoughts that there should have been more variety but camera constraints and problems actually getting the group together caused this. We tried to combat the fact that we only had access to one room by color correcting the section with the people dancing to try hiding this.

How did you use new media technologies in the construction and research, planning and evaluation stages?
In planning, new media technologies were invaluable in these stages. I used Google and YouTube frequently for researching my band and watching their music video to see how it differed from our interpretation. In the planning stages of our video, once again Google was a great help, as well as some image hosting sites which allowed us to get good photos of televisions for our blog to get our concept across. When actually putting our music video together we used final cut express to cut our images together, and Photoshop was used in conjunction with images from final cut to make both the magazine advert and the digipack. At evaluation stage, we used YouTube to upload our final video.

answers to questions mike

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses many common conventions of indie rock music videos. The main one we used was having it performance based, this is used throughout the indie rock genre so we thought it was essential that we had it in our video. The camerawork in rock videos often involves lots of close ups of the lead singer and the instruments so we tried to incorporate similar techniques into our video. We challenged this convention slightly by also using mid shots of the bands members.
A common convention of indie music videos is for them to be slightly surreal or quirky. This can vary from strange costumes to the band playing in strange locations. We tried to add a surreal element to our video by having the band playing in the same room as the girls were watching them on the television.
Another convention of indie music videos is the clothing that the band wear. There are certain styles of clothing that are associated with indie music. We dressed our band in these styles of clothes to fit with the convention.

How effective is the combination of your main product and ancillary texts?
Our main product and ancillary texts combined together very effectively. We tried to keeps themes throughout all of our products. The main theme we kept was the idea of looking at a television screen. This idea came from the title of the song ‘TV riot’.
Our video had lots of shots of the band playing on the television, this was our unique selling point for our video. We also used the idea of looking at a television screen as the front cover for our digipak. We put a picture of the band inside a television screen to give a similar effect to our video. We used the idea of a television in our magazine advert but left it with just some text on the screen to intrigue a potential consumer.
Another theme we used throughout all three products was the destruction of televisions. This idea came from the song title ‘TV riot’. We thought of rioting and smashing things so we decided to incorporate broken televisions into our products. Our magazine advert had a television that was smoking and exploding. We used this idea in our music video by having the last shot be one of a television being smashed on the ground. Finally, we used a photo of this smashed television as a background for one panel of our digipak.




What have you learnt from your audience feedback?
Our audience feedback was very positive. The feedback for our video was especially good. They said the lip syncing was very good for the lead singer and that the bands performance was very appealing. They also liked the idea of the band performing in the television as it gave a good notion of looking and fitted with the title of the song very well. However, the feedback was not all positive. We were also told that we should have used more variety of locations as our whole video was in one room.
The feedback for our ancillary texts was also very positive. Many people commented on the consistency throughout all of our products. They liked how we kept the theme of televisions throughout. The feedback we received for our magazine advert was that it was very effective as it stand out so it would be very effective at catching a potential consumer’s eye. Furthermore, it said that the contrast between the black background and the red from the televisions was very effective.
From the feedback we received for our Digipak we know that it was liked by most. It said that the writing on the television was very effective as it corresponds with the song title and the picture was good because it related to the music video. The picture of our band playing was popular because it helped the viewers to identify each band member. However, our feedback also told us that our Digipak was quite a basic structure and could do with some more filters and effects to enhance it.

How did you use new media technologies in the construction and research, planning and evaluation stages?
When planning our music video we used the internet lot. We used youtube to research similar videos from the same genre of music and google to search for information and images. We used blogger to keep a record of everything we planned to do. When constructing our video we used final cut express to edit together our footage. We used photoshop to put our digipak and magazine advert together. We also used blogger to let other groups evaluate our products so we could get feedback on them. Finally we used youtube to upload our video onto the internet for everyone to view.

Commentary

Wednesday, 2 December 2009

PEER ANCILLIARY TASK FEEDBACK

The writing inside the television is very effective and corresponds with the title of the song and the actual music video.
Picture of the band playing is good as we can identify the group members.
There is consistency with the music video with the band members and the photo of the television crashed on the floor which is the main focus in the music video.

The magazine advert also shows huge consistency as it is the tlevision with the writing within. It stands out and is bold which is very effective in catching the audiences eye. Furthermore, the contrast between the black background and the re from the t.v is vastly effective.

To improve:

-It is a basic structure
-The pictures could have more effects, and some Photoshop filters and effects would be necessary to enhance the Digipak.

Thursday, 26 November 2009

Digi Pack Final

Magazine advert



Wednesday, 25 November 2009

Final cut

Magazine Advert Prototype 3

Tanya, my media studies teacher, told me to change the advert from a single to a digipack and also to include the features that would feature within the pack.

I have now done this and the edit is below.

Magazine Advert Prototype 2


The version above is better because you can not see the edited sections, in the below version it is nearly perfect but there are slight imperfections.


The new version of my magazine advert features more explosive effects and an explanation that TV Riot is a single, because the other was too vague on this. It is certainly more impressive than the previous effort shown on the blog.

Pics






Magazine Advert Prototype Analysis

I decided to make the advert as mysterious as possible while telling the reader everything the need to know (The name of the track and when it is out)

I used this method because it becomes enticing and makes people curious as to what the track is like.

The television is a visual reference to the song lyrics and also to our music video. It is the same TV used in our video.

I made it black and white to imitate the lyrics on bordem and repetition, with the song title shining through contrasting the rest of the poster, the riot within the dullness.

Monday, 23 November 2009

Magazine Advert Prototype

Wednesday, 18 November 2009

Final Cut Comments

The comments we received were very fair and we agree with the fact that we should have used more variety in our locations, we struggled to find a suitable location so we had to settle for somewhere less appealing than what we had originally planned.

overall we think our video turned out very well except for a few glitches that we didn't have time to fix. we feel like we managed to get our ideas across effectively and incorporated the tv screens idea successfully.

Goodwin Peer Feedback

FEEDBACK FROM GROUP 25

1. Performance based video which demonstrates the indie characteristics.
2. Illustrative relationship between lyrics and visuals. When they chuck the tv at the end of the video
3. No real relationship between music and visuals.
4. Good variety of shots including many close ups.
5. Frequent notion of looking e.g the screen of them performing is within the t.v.
6. No intertextual analysis.

The lead singer of the band lip synced very well and the bands performance was very appealing. The performance of the band within the television screen was also an effective notion of looking which related to the lyrics which were 't.v riot'. However, to improve there could be more variety in settings. As there is only the room with the band playing and the room with the girls dancing.

Wednesday, 11 November 2009



This is an example of a digipack (digital package) which we may incorporate into our work.

Thursday, 5 November 2009

Digipack

We are considering making our CD available as part of a digipack, which means it will come with bonuses such as special features + posters. It will come in a gatefold (book style) case capable of holding 2 CD's.

This was recommended to us by a media studies teacher, and we believe it is quite an original idea to separate our ideas from the rest.

Wednesday, 4 November 2009

Student videos with similar techniques



This music video uses a similar 'frame within a frame' technique to ours.



As does this.

Lyrics Analysis


Tv Riot

The lyrics are saying how television has changed society and I believe "We get stuck in reruns" is a metaphor for life being repetitive and everything becoming similar. Essentially, the mans relationship has become stale and they are stuck in a state of watching TV all the time and always doing the same things, he is saying they are held in a loop of repetition.

how our ideas are developing

As we've tried to film our video we have run into a few problems. the main one being finding a suitable location. we have struggled to find somewhere as big as we originally intended so we are going to have to settle for a smaller venue.

We have also struggled to get enough people together to make an effective 'audience' at the bands gig. If we cannot find enough people we may have to alter the idea slightly and not have an audience. we would still have the people watching the TV's end up dancing with the band though.

Monday, 2 November 2009

Our reaction to comments.

All of the comments had a point and will be taken into consideration, even though most of the problems were just things we hadn't got round to doing yet. We will remember all the feedback and take it into account when editing the rest of our music video.

Summary of teacher comments

Well framed-Majority mid and long shots need to be expanded with close up.

More camera movement possibly needed.

Movement back and forth from performance, Living room is fine. Needs more editing through the lens as well as at the end.

Concept of TV is excellent and fits with the expectations of a performance based video with quirky premise. Performance fits with expectation.

More performance close ups needed.

More TV Themed shots needed.

Summary of peer comments

Needs more close-ups of the singers face, but the setting of the band + props were very good.

Well done camera work with nice framing.

Mise-En-Scene good, not typically 'indie' but fits with the genre.

At the beginning, camera work is really good because of the home-video feel which comes from the effects.

Concept of a band in a TV is good.

In the bridge of the song, not a lot happens, needs something original.

Good edit with the footage on the TV.

Bad TV effect very effective. Black and white with color gives a nice contrast.

Good performance from the band, costume use good.

Band dressed very indie.

Idea suits genre but adds a funny twist with the dancing.

More close ups of the band are needed to promote band.

More structure around key parts of the song are needed.

Show all members of the band.

Could add some footage of something else other than people dancing just in case it gets a bit repetitive.

More facial reaction shots.

Thursday, 22 October 2009

Rough Cut

An example of a TV hitting the ground after being thrown through the window.

Wednesday, 14 October 2009

Photos for our magazine advert



















Thursday, 8 October 2009

Test Footage 2

From this footage we realised that when we throw the television we need to film it using a long shot from the ground to make sure we can follow it through the air.

Test Footage

We did some test footage practicing putting footage into the screen of the tv. From it we learnt that the screen needs to blank when we film it, otherwise the color in the screen will show through when we merge the edges of the footage together. Also we can not film with the TV on as it flickers.


Locations, Props, Personnel and Other

Location
Living rooms, gig room.

Props
Cardboard TV helmet, Guitars, Drum Kit, Mic, Old TV to destroy, Different TV's to film, TV remote,

Personnel
People to play for the band, people to dance at the gig, ourselves or other people to watch the TV's.

Costume
Indie clothing for the band.

Wednesday, 7 October 2009

Our Reaction To The Feedback

Our feedback was very encouraging. both groups showed how they liked our ideas and thought we were well prepared.

One of them suggested showing other videos of our band but we cant find any as our band is relatively unknown.

Blog Feedback

Your blog is very good and visual which breaks up large amounts of text. You've used a good idea of posting your timeline and storyboard which we like. Your concept is very conventional yet original and interesting, and you seem quite prepared with all your posts on examples of similar muci videos, costume and setting ideas and the making of your main prop (the tv box head thing). Your analysis's on Goodwin, Auteur theory and an album cover are also very detailed and are good preparation for your music video. Hope everything goes well for you when you start actually making it! :)

nice photo with the tv box :)

Blog Feedback

Good effort on making the TV box to show an example of their idea which shows enthusiasm for the project.
Timeline seems pretty accurate and shows they know exactly what they're talking about and what they want to get done.
It's good how all the written points are illustrated with video footage and pictures.
It would be useful if there was some description as to how you came to the idea for the final video and video's of the band to show their general style of video and how yours possibly relates.

Group 29

Thursday, 1 October 2009

TV helmets

Here is an example of a TV helmet some of our crowd will wear:




Timeline

Storyboard

Wednesday, 30 September 2009

Shots List

Shot 1: Long shot of our four characters entering their rooms to start watching their T.Vs.

Shot 2: Medium shot of the T.V switching on to show static.

Shot 3: Medium shot of our characters sitting looking confused as their T.Vs are not working as normal

Shot 4: Close up shot of the T.V and suddenly the band appear playing at a gig.

Shot 5: Various shots of the four characters getting into the music on the T.V (Dancing etc)

Shot 6: Medium shot of the T.V with 'T.V Riot' Written on it with the footage of a real riot in the T.V.

Shot 7: Various Shots of our four characters leaving their rooms through their doors in to blackness.

Shot 8: Long shot of our four characters together in the venue where the band is playing.

Shot 9: Various shots of all the characters in the crowed of the venue dancing.

Shot 10: Various shots of the band playing on stage.

Shot 11: Various angles of different close ups and medium shots of the band showing each member and their instruments.

Shot 12: Close up shot of the band playing on the T.V.

Shot 13: Long low angle shot of a T.V being thrown from a high window.

Shot 14: Medium shot of the T.V smashing on the floor.

Response To Pitch Feedback

We really liked the idea of having some of the crowd wear cardboard boxes on their heads like TV's so we have decided to use it in our video and are going to incorporate them into the crowd shots to add a surreal element. Also we are going to use the idea of someone trying to change the channel and seeing different shots of the band. We have decided to not film at college as it may resemble a classroom which is not the image we are aiming for.

Pitch Feedback

After showing our pitch we were given feedback by the class. They suggested:
  • We should be careful of filming a screen as it can look very blurry.
  • We should get people who can actually play the instruments so it doesn't look fake.
  • Not filming at college as it often looks too much like a classroom.
  • We shouldn't use very much 'found footage' of riots as most of the footage must contain our own work, however a small amount may be used.
  • Health and safety must be considered when shooting the TV out of the window.
They also said:
  • Our plot idea was very original.
  • The magazine advert was a good idea as it didn't show the band but instead caught the eye with a unique style.
  • They liked the idea of everyone in the video ending up in the same space inside the television set.
  • That throwing the television from the window was a very original idea.
We also got the suggestion of using cardboard boxes as TV helmets for people in the crowd, dancing with the regular fans. Another member of the class suggested using a shot of someone trying to change the channel and flicking to different shots of the band each time the channel changes.

Thursday, 24 September 2009

Moodboard

Example music videos



This video is very surreal following the conventions of indie music.



This video uses similar ideas to ours with the television showing the artist singing.



This video is performance based and slightly surreal following the conventions of an indie rock video.

Similar Music Video



We will try to recreate an atmosphere similar to the one in this video with the crowd all dancing and enjoying themselves.

Pitch Powerpoint

Riot footage

We may use footage of real riots in our video such as this one:

Locations






The people watching the tv's in our video will be in bedrooms and sitting rooms similar to these

Wednesday, 23 September 2009

Indie Band Clothing Styles
































We will get our band to dress in indie styled clothing to fit with the conventions of indie music videos.

Track choice

We have decided to use track 1 'TV Riot' by the adored, as it has clear edit points which we can utilize and we feel our idea for that track is the strongest.

Monday, 21 September 2009

Track Choices And Initial ideas

Our three tracks we have short listed are:

Track 01: Tv Riot / The Adored
Track 09: La Song / Supergrass
Track 10: Saturday Night / The Thrills

We personally thought these tracks would be the easiest to make into a good music video.

Our Ideas for each video are:

Track 01: A man watches television and is channel hopping, every channel has the same person singing back the lyrics to the viewer. Set ideas are: Sitting Room with the TV, News room, Crime watch with the band being beating by the police, Jeremy Kyle/Springer type show. Puppets with the band in the middle. Foreign black and white subtitled film.

Track 09: ?

Track 10: We will have a candid camera style shoot, by singing the lyrics around real members of the public to get their reactions. We will blend this with some actors because we can't shoot too much unplanned action.

Thursday, 17 September 2009

Example of an auteur

Spike Jonze is considered an auteur of modern music videos. in his videos he uses a lot of slow motion. he often contradicts the music to the visulas, he will put a slow paced song with fast paced imagery such as skateboarding and explosions. he also has very few cuts in his work useing very long shots that drag out over long periods of time. his music videos often have the feeling of being a mini movie where you could take the song away and still watch the visuals like a short film.

Auteur analysis

Auteur - (French for Author)
Auteur theory was first created in the 1950's by french cinema critics/directors, Le Cahier du cinema was their publication that discussed who should or shouldn't be recognised as an auteur - someone who's work has particular characteristics could be stylish (micro), structural, thematic or about process.

Album cover analysis


This album cover suggests that the album is a rock or punk album. the photos show the band members pulling funny faces which suggests that they enjoy having fun whilst the produce music. this laid back approach is very different to what you would expect in the cover of a rap or dance cd. a rap album would have nice cars and people flashing money with expensive jewellry and a dance album would have pritty women in bikinis on hot beaches.

The album cover has a simple style which depicts the careless attitude of the band. it also has the bands name written in a font that looks like a logo, this is also quite common amongst rock/pop bands such as blink 182 or alien ant farm.

Goodwin's Video Analysis



Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1) Music videos demonstrate genre characteristics

This video shows clear characteristics of a punk/rock video. it is performance based with lots of footage of the band playing their instruments in front of a large crowd.

2)There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

There is an amplifying relationship between the lyrics and visuals of this video. The song is about not being a part of mainstream society and the video is filled with hundreds of people who are all very individual.

3)There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

There is an illustrative relationship between the music and visuals of this video. the song is very fast and loud and the visuals are of a huge party with everyone jumping around.

4)The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There are lots of close ups off all the band members playing their instruments and the lead singr has a slight motif in the way he holds and sings into the mike, with his lips touching it as he sings.

5)There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There are a lot of references to the notion of looking as their is a large crowd who are all watching the band play and dance around.

6)There is often intertextual reference (to films, tv programmes, other music videos etc).

There is a slight intertextual reference to boy band music videos when the band do a silly dance in the car park as though they are mocking boy bands dance routines.

Wednesday, 10 June 2009

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